ABOUT US

Specialisations

Driven by the desire to expand his knowledge, Berti returned to university and graduated in mechanical engineering. In the meantime, he assisted a manufacturer of CNC machines, machining centres, lathes, and waterjet cutting machines, updating existing versions and inventing new ones.

After obtaining a specialisation in production technologies for the mechanical industry, Engineer Berti provided consultancy services to manufacturers of food machinery and lifting equipment, emphasising the direct influence of design on production processes. He emphasised that the economic profitability of a product is the direct result of how the product itself is conceived. That's why the engineer's assistance goes beyond mere design of a specific machine, plant, or device. It covers the organisation of the production cycle and the management of departments involved in it (purchasing department, logistics division, warehouse, mechanical workshop, shipping department, and so on).

Objectives

The objectives that Berti Engineering teaches to pursue are the protection of the quality that has made "Made in Italy" synonymous with excellence worldwide, the maintenance of the flexibility typical of our small and medium-sized enterprises, and the expansion of production capacity. One of the phrases that the engineer likes to repeat to those who request his intervention is, <<The strength of a company is, so to speak, 'intrinsic' to the first lines of mechanical design. It is necessary to be able to build excellent products without burdening oneself with the weight of investments in extremely expensive equipment. Instead, one should stimulate the creativity of the staff, continuously launching technical solutions that significantly improve the working conditions of those who use the machinery. With costly investments that I define as "static," the company does not grow; rather, it becomes 'weighed down,' preventing it from taking off.>>

The Mission

The valorisation of human resources must therefore be considered the foundation of any truly effective business development plan. A good executive will always listen to their colleagues, striving to grasp the meaning of their observations and taking both suggestions and potential criticisms on board. Considering that listening is the initial step a company must take to succeed, the two immediate follow-ups are continuous innovation, developing safer, more functional, user-friendly, easy-to-maintain, and cost-effective technologies, and producing according to the principles of total quality management.

With these priorities in mind, whenever he assists an entrepreneur, Engineer Berti adopts a structured method consisting of five steps (define, measure, analyse, improve, and control) through which he identifies the "weak points" of the company and plans their correction. Generally, within a few months, the financial state of the business reveals a rosier outlook, with a significant decrease in costs that, set within strict limits, are not subject to fluctuations due to oversights in material and component procurement or errors in the execution of the production process. However, the real "quantum leap" occurs when the engineer, building upon the aforementioned flexibility of small and medium-sized Italian enterprises, imparts the necessary knowledge to technical office members and workers to refine existing products and continuously create far superior ones. In fact, five or ten years after entering the market, even the most brilliant of inventions encounters its "technological natural end," and therefore the ability to swiftly translate ideas and insights into functional machines, systems, and equipment becomes a key element for a fragile company to transform into a solid and thriving entrepreneurial reality.

The attitude that Engineer Berti aims to spread is well expressed in an excerpt from one of his emails written in response to an individual eager to strengthen their family business: <<...like many others, the sector in which your company operates is increasingly crowded and, consequently, competitive. Merely "standing still" or "treading water" won't get you far: you must win. Who wins? Those who are seriously determined to improve. Those who question themselves, displaying an open mind. Those who demonstrate flexibility by adapting their offerings to meet customer needs. Those who reward the most talented and passionate collaborators, encouraging their creativity. In short, a winning company is one that shapes its "own world"....>>